The Strike Gold Overview
Brand Overview
The Strike Gold, based in Okayama, is a family-run brand known for raw, untreated denim that ages uniquely with wear. Founded in 2007, the brand focuses on slubby, irregular fabrics and minimalist design, letting the denim’s character speak for itself.
What Makes The Strike Gold Unique
- Slub-Heavy Denim: 14–17oz fabrics with pronounced texture and uneven fading.
- Zero Wash Philosophy: Jeans are sold raw, encouraging personalized wear patterns.
- Hidden Details: Custom "SG" rivets and tucked belt loops for clean lines.
Core Offerings, Fits, and Styles
Signature Aesthetic:
Rugged, high-contrast denim with a focus on fabric over embellishment.
| Fit / Style | Description | Price Range (USD) |
|---|---|---|
| SG2105 | Slim tapered, 15oz Zimbabwe cotton | $300–$350 |
| SG1109 | Relaxed straight, 17oz slub denim | $320–$380 |
Materials & Sourcing
| Component | Country of Origin | Details |
|---|---|---|
| Selvedge Denim | Japan (Okayama) | 14–17oz, unsanforized, slub textures |
| Thread | Japan | Cotton/poly blend for durability |
| Manufacturing | Japan | Cut/sewn in Okayama workshops |
Brand Hallmarks
- Vertical Fading: Develops sharp contrast along wear points.
- Raised Belt Loops: Reduces friction and wear.
- Hand-Forged Buttons: Custom brass with "SG" engraving.
Price Point Ranges
| Product Category | Price Range (USD) | Example Models |
|---|---|---|
| Selvedge Jeans | $300–$380 | SG2105, SG1109 |
| Denim Jackets | $400–$500 | Type III, Double-Indigo |
Recommended Brands with Similar Qualities (Japanese Only)
- Samurai Jeans (heavyweight slub)
- Iron Heart (raw, durable denim)
- Oni Denim (textured fabrics)
Who The Strike Gold Is Good For
- Denim purists seeking dramatic, personalized fades.
- Fans of unstructured, minimalist design.
- Buyers valuing fabric over branding.
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