#Denim #Jeans

Roy Rogers

Roy Rogers, founded in 1952 by Francesco Bacci and his wife Giuliana, was the first to make jeans in Italy. The brand introduced the first women’s jeans collection in 1950s Italy.

Via Gobetti 7, 50013 Campi Bisenzio, Florence, Italy
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Italian Denim Made in Italy

Roy Rogers Overview

Brand Overview

Roy Rogers, founded in 1952 in Italy, revolutionized denim by introducing women’s jeans. The brand blends vintage inspiration with rugged functionality, using global-sourced denim for timeless appeal.

What Makes Roy Rogers Unique

  • Historical Innovation: First Italian brand to produce women’s jeans.
  • Signature Details: Black triangle logo, zipped back pockets, and reinforced stitching.
  • Global Denim Sourcing: Uses American, European, and Japanese fabrics.

Core Offerings, Fits, and Styles

Signature Aesthetic:
Workwear-inspired jeans with retro washes and functional details.

Fit / Style Description Price Range (EUR)
Classic Straight Mid-rise, 14.5oz denim 100–200
Utility Taper Reinforced knees, tapered leg 120–220

Materials & Sourcing

Component Country of Origin Details
Denim USA/Japan 12–15oz, vintage-inspired finishes
Manufacturing Italy Cut/sewn in Italian workshops

Price Point Ranges

Product Category Price Range (EUR) Example Models
Jeans 100–200 Classic Straight, Utility Taper

Recommended Brands with Similar Qualities (French/European)

  • PT Torino (Italian workwear)
  • Le Gaulois Jeans (rugged durability)
  • Defence Jeans (military aesthetic)

Who Roy Rogers Is Good For

  • Vintage denim collectors.
  • Fans of functional, retro-inspired workwear.
Via Gobetti 7, 50013 Campi Bisenzio, Florence, Italy

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