Roy Rogers is Italy's oldest jeans brand, celebrated for its heritage, authenticity, and timeless designs. Fans appreciate its classic fits, vintage details, and Italian-made quality.
Founded: 1952 by Francesco Bacci in Florence, Italy. Core Products: Jeans, jackets, shirts, casualwear. Standouts: Vintage-inspired details, classic fits, Italian production, signature zippers on pockets. Stockists: Roy Rogers stores, Italian boutiques, official online store.