Replay Overview
Brand Overview
Replay is an Italian denim and smart-casual brand founded in 1981 by Claudio Buziol. Headquartered in Asolo, Italy, Replay operates globally with 120 single-brand stores and 3,000 multi-brand outlets. The brand blends rebellious streetwear aesthetics with premium craftsmanship, targeting fashion-forward consumers.
What Makes Replay Unique
- Innovative Washes: Pioneered "Replayaged" treatments for vintage-inspired fades and distressing.
- Global Collaborations: Partnered with FC Barcelona, Neymar Jr., and luxury perfume brands.
- Sustainability: Uses recycled cotton and water-saving dye processes.
Core Offerings, Fits, and Styles
Signature Aesthetic:
Modern, streetwear-inspired jeans with bold branding and artful distressing.
| Fit / Style | Description | Price Range (EUR) |
|---|---|---|
| R-Original Slim | Skinny fit, mid-rise, stretch denim | 120–180 |
| R-Skinny | Super-slim, 360° stretch | 130–190 |
| Replay & Sons | Gender-neutral oversized cuts | 150–220 |
Materials & Sourcing
| Component | Country of Origin | Details |
|---|---|---|
| Denim | Italy/Turkey | 10–14oz organic/recycled cotton blends |
| Manufacturing | Italy/Tunisia | 90% of production exported globally |
Price Point Ranges
| Product Category | Price Range (EUR) | Example Models |
|---|---|---|
| Jeans | 120–220 | R-Original, R-Skinny |
| Jackets | 180–350 | Type III Denim, Oversized Parkas |
Recommended Brands with Similar Qualities (French/European)
- GAS Jeans (Italian trend-focused denim)
- Jacob Cohan (luxury Italian-French fusion)
- PT Torino (premium Italian selvedge)
Who Replay Is Good For
- Streetwear enthusiasts seeking bold, Italian-designed denim.
- Buyers valuing accessible luxury with consistent global sizing.
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