#Denim #Jeans

Pherrow’s

Pherrow’s, established in 1991 by founder Masahiro Shimura, is a pioneer in the “Ametora” (American-Traditional) scene. The brand has expanded beyond carbon-copy reprints to include vintage-inspired graphics, shirting, and fabrics.

2-7-10 Kamimeguro, Meguro-ku, Tokyo 153-0051, Japan
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Japanese Denim Made in Japan

Pherrow’s Overview

Brand Overview

Founded in 1991 by Masahiro Shimura, Pherrow’s helped define Japan’s "Ametora" (American Traditional) movement. Originally focused on exact WWII-era reproductions, the brand now blends vintage accuracy with playful details like mismatched buttons and flannel pocket bags. Pherrow’s denim is woven exclusively in Okayama and sewn with cotton thread for period authenticity.

What Makes Pherrow’s Unique

  • Whimsical Repros: Mismatched hardware and asymmetrical details nod to wartime scarcity.
  • Stormy Blue Legacy: Inherits designs from its former sub-label, known for quirky Americana.
  • Slub Texture: 13.5oz denim with pronounced nep and irregular yarns.

Core Offerings, Fits, and Styles

Signature Aesthetic:
Vintage-inspired jeans with irregular fades and hidden selvedge accents.

Fit / Style Description Price Range (USD)
421SW Classic straight, 13.5oz slub selvedge $200–$250
Lot 466 Slim straight, medium rise $200–$250

Materials & Sourcing

Component Country of Origin Details
Selvedge Denim Japan (Okayama) 13.5oz, rope-dyed, yellow-line selvedge
Pocket Bags Japan Heavy flannel for vintage authenticity
Manufacturing Japan Sewn in Hiroshima factories

Brand Hallmarks

  • Mismatched Buttons: Zinc and iron fly buttons mimicking wartime rationing.
  • Shrunken-Grain Patches: Cowhide leather with Stormy Blue branding.
  • Red Bar Tacks: Reinforced stress points on pockets.

Price Point Ranges

Product Category Price Range (USD) Example Models
Selvedge Jeans $200–$250 421SW, Lot 466
Work Shirts $100–$150 Chambray, hickory stripe

Recommended Brands with Similar Qualities (Japanese Only)

  • TCB (postwar repro focus)
  • Studio D’Artisan (playful detailing)
  • Sugar Cane (historical blends)

Who Pherrow’s Is Good For

  • Vintage enthusiasts wanting quirky reproductions.
  • Fans of slubby, irregular denim textures.
  • Buyers valuing cotton-thread construction.
2-7-10 Kamimeguro, Meguro-ku, Tokyo 153-0051, Japan

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