Popular for affordable, well-made jeans. Redditors praise the value, fit, and “entry-level” access to Japanese denim.
Founded 1996, Kojima, Okayama. Founder: Kojima Genes Co. Core: Jeans, jackets, shirts. Standouts: Value pricing, classic fits, made in Kojima. Stockists: Kojima Genes online, Okayama Denim, Blue in Green.