#Denim #Jeans

Kojima Genes

Kojima Genes is a leading denim brand in Japan, carrying on the legacy of quintessential jeans while shouldering generations of craftsmen spirits in Kojima. The brand offers an unpretentious yet essential collection to denim lovers.

Kojima Genes Overview

Brand Overview

Kojima Genes, rooted in Japan’s denim capital Kojima, carries forward generations of craftsmanship since its founding. The brand focuses on essential, no-frills selvedge denim using traditional techniques while collaborating internationally to share Okayama’s denim heritage.


What Makes Kojima Genes Unique

  • Kojima Legacy: Utilizes local expertise from the birthplace of Japanese denim.
  • ATRIUM Collaborations: Partners with global retailers for limited releases.
  • Unpretentious Design: Avoids trends in favor of timeless five-pocket jeans.

Core Offerings, Fits, and Styles

Signature Aesthetic:
Classic straight and tapered fits with hidden selvedge IDs and vegetable-tanned patches.

Fit / Style Description Price Range (USD)
KG-101 14oz selvedge, mid-rise straight $180–$220
KG-202 13oz slim taper, one-wash finish $200–$240

Materials & Sourcing

Component Country of Origin Details
Selvedge Denim Japan (Kojima) 13–14oz, Zimbabwe cotton
Thread Japan Dual-core poly-cotton
Manufacturing Japan Hand-finished in Kojima workshops

Brand Hallmarks

  • Kojima Blue: Signature indigo shade from local dyehouses.
  • Debossed Buttons: Subtle branding on fly buttons.
  • Pre-Shrunk Options: One-wash models for easy sizing.

Price Point Ranges

Product Category Price Range (USD) Example Models
Selvedge Jeans $180–$240 KG-101, KG-202

Recommended Brands with Similar Qualities (Japanese Only)

  • Big John (Kojima heritage)
  • Denime (Osaka 5 legacy)
  • Edwin (Japanese denim pioneer)

Who Kojima Genes Is Good For

  • Denim traditionalists avoiding trendy designs.
  • Supporters of Kojima’s denim ecosystem.
  • Buyers seeking accessible entry into Japanese selvedge.