#Denim #Jeans

Kapital

Kapital was born from Toshikiyo Hirata’s love for vintage American jeans and clothes in the 1980s, with his son Kazuhiro “Kiro” Hirata later becoming creative director. The brand is based in Kojima and became part of the Japanese Americana movement.

Kapital Overview

Brand Overview

Kapital, founded in 1984 in Kojima, Okayama, redefines denim through avant-garde design and artisanal techniques. Led by father-son duo Toshikiyo and Kiro Hirata, the brand merges traditional Japanese craftsmanship with global subcultures, producing jeans that are as much wearable art as functional apparel.


What Makes Kapital Unique

  • Cultural Fusion: Blends American workwear, Japanese boro, and ethnic textiles.
  • Hand-Dyeing Mastery: Uses natural indigo, kakishibu (persimmon dye), and experimental washes.
  • Deconstructed Aesthetic: Raw hems, asymmetrical patches, and reclaimed fabrics.

Core Offerings, Fits, and Styles

Signature Aesthetic:
Bold, textured denim with irregular fading and layered detailing.

Fit / Style Description Price Range (USD)
Century Denim 14oz slubby selvedge, relaxed taper $400–$600
Sukajan Jacket Embroidered satin with denim accents $800–$1,200

Materials & Sourcing

Component Country of Origin Details
Selvedge Denim Japan (Okayama) 12–18oz, hand-loomed, natural dyes
Thread Japan Cotton/poly blends for artistic decay
Manufacturing Japan Hand-finished in Kojima workshops

Brand Hallmarks

  • Boro Stitching: Repurposed fabric patches inspired by Japanese mending.
  • Leopard Print Lining: Hidden in select jackets and jeans.
  • Anagram Logo: Subtle "K" and "P" woven into pocket bags.

Price Point Ranges

Product Category Price Range (USD) Example Models
Selvedge Jeans $400–$600 Century Denim, No. 8 Taper
Outerwear $600–$1,500 Sukajan, Ring Coat

Recommended Brands with Similar Qualities (Japanese Only)

  • Visvim (cultural hybrid designs)
  • Studio D’Artisan (artisanal experimentation)
  • Pure Blue Japan (textured fabrics)

Who Kapital Is Good For

  • Fashion rebels seeking statement denim.
  • Collectors of heirloom-quality, hand-dyed pieces.
  • Supporters of sustainable, upcycled materials.