Johnbull Overview
Brand Overview
Founded in 1952 in Kurashiki, Okayama—Japan’s denim holy land—Johnbull began as a uniform manufacturer before pivoting to denim in 1967. A pioneer of domestic Japanese denim, the brand combines workwear functionality with timeless casual aesthetics, operating 13 direct stores nationwide. Johnbull emphasizes "new value" in jeans while respecting heritage craftsmanship.
What Makes Johnbull Unique
- Okayama Craftsmanship: Leverages Kurashiki’s denim expertise with domestic fabric production and sewing.
- Workwear DNA: Focuses on durable, functional designs inspired by laborer attire.
- Size Inclusivity: Offers extended sizing (XS–XXL) rare in Japanese denim.
Core Offerings, Fits, and Styles
Signature Aesthetic:
Clean, versatile workwear with subtle selvedge details and relaxed fits.
| Fit / Style | Description | Price Range (USD) |
|---|---|---|
| 5-Pocket Wide Jeans | Roomy thigh, straight leg, 13oz denim | $160–$240 |
| Denim Overalls | 13oz selvedge, adjustable straps | $250–$300 |
| Remake Jeans | Upcycled patchwork designs (Rebear line) | $280–$360 |
Materials & Sourcing
| Component | Country of Origin | Details |
|---|---|---|
| Selvedge Denim | Japan (Okayama) | 13–15oz, domestic cotton blends |
| Thread | Japan | Heavy-duty poly-cotton |
| Manufacturing | Japan | Cut/sewn in-house in Kurashiki |
Brand Hallmarks
- Deerskin Patches: Embossed with Johnbull’s bull logo.
- Vintage-Inspired Washes: Enzyme treatments for lived-in finishes.
- Hidden Selvedge IDs: Red-line selvedge on coin pockets.
Price Point Ranges
| Product Category | Price Range (USD) | Example Models |
|---|---|---|
| Selvedge Jeans | $160–$240 | 5-Pocket Wide, Slim Taper |
| Workwear | $250–$360 | Overalls, Cargo Shorts |
Recommended Brands with Similar Qualities (Japanese Only)
- Warehouse & Co. (vintage workwear focus)
- TCB (1950s Americana reproductions)
- Resolute (tailored fits with heritage details)
Who Johnbull Is Good For
- Buyers seeking accessible Japanese selvedge with workwear durability.
- Fans of understated, size-inclusive denim.
- Supporters of 100% domestic Japanese production.
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