Imogene + Willie Jeans Overview
Brand Overview
Imogene + Willie is a Nashville-based denim brand founded in 2009 by Matt and Carrie Eddmenson. The company is known for blending classic American workwear aesthetics with modern fashion sensibilities and produces all of its jeans and apparel in the USA, with much of the cutting and sewing taking place in Los Angeles.
What Makes Imogene + Willie Unique
- American Workwear Heritage: Inspired by the founders’ family denim legacy, the brand merges traditional craftsmanship with contemporary fits.
- USA Manufacturing: All jeans are patterned, cut, and sewn in the USA, primarily in their Los Angeles sewing room.
- Community and Collaboration: The brand collaborates with other American makers and mills for special projects and collections.
- Modern Yet Timeless: Combines classic silhouettes with updated fits and washes for a versatile, enduring look.
Core Offerings, Fits, and Styles
Signature Aesthetic:
Minimalist, heritage-inspired jeans with a focus on fit, fabric, and subtle detailing.
| Fit / Style | Description | Price Range |
|---|---|---|
| Willie | Classic straight, mid-rise, signature men’s fit | $245–$295 |
| Barton Slim | Modern slim, tailored fit | $245–$295 |
| Charles | Relaxed straight, workwear-inspired | $245–$295 |
| Special Editions | Seasonal washes, limited collaborations | $245–$325 |
Materials & Sourcing
| Component | Country of Origin | Details |
|---|---|---|
| Denim | USA (Cone Mills, Vidalia Mills), Japan | Selvedge and non-selvedge, premium weights |
| Thread, Trims | USA | Domestic suppliers |
| Manufacturing | USA (Los Angeles, TN) | All jeans cut, sewn, and finished in the USA |
Brand Hallmarks
- Classic, heritage-inspired fits with modern updates
- High-quality American and Japanese denim
- Community-driven and collaborative ethos
- Made entirely in the USA
Price Point Ranges
| Product Category | Price Range | Example Models |
|---|---|---|
| Jeans | $245–$325 | Willie, Barton Slim, Charles |
| Shirts/Jackets | $145–$395 | Western Shirt, Chore Coat |
| Accessories | $38–$125 | Bandanas, hats, belts |
Materials and Sourcing: Country of Origin Breakdown
- Denim: USA (Cone Mills, Vidalia Mills), Japan (select styles)
- Thread, Trims: USA
- Manufacturing: USA (Los Angeles, Nashville)
Recommended Brands with Similar Qualities and Aesthetics
- Railcar Fine Goods (CA)
- Tellason (CA)
- Glenn’s Denim (NY)
- Raleigh Denim Workshop (NC)
- Round House (OK)
Who Imogene + Willie Is Good For
- Fans of heritage-inspired, American-made denim
- Buyers seeking timeless fits with modern details
- Supporters of domestic manufacturing and small-batch production
- Denim enthusiasts who value quality and authenticity
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