Eternal Overview
Brand Overview
Eternal, established in 1997 under Maeno Corporation, specializes in slubby midweight denim with dramatic vertical fading. Though overshadowed by trend-driven brands, Eternal remains a cult favorite for its balance of vintage aesthetics and modern subtlety. Production occurs in Kurashiki workshops, leveraging traditional techniques like natural indigo dyeing.
What Makes Eternal Unique
- Slub-Heavy Denim: 14–15oz fabrics with pronounced nep and irregular yarns.
- Vertical Fade Mastery: Develops high-contrast wear patterns over time.
- Cotton Thread Construction: Authentic vintage feel, though requiring occasional repairs.
Core Offerings, Fits, and Styles
Signature Aesthetic:
Minimalist five-pocket jeans with deep indigo hues and deerskin patches.
| Fit / Style | Description | Price Range (USD) |
|---|---|---|
| Eternal 811 | Slim tapered, 14.5oz Zimbabwe cotton | $210–$250 |
| 872 Model | Relaxed straight, 15oz slub denim | $220–$270 |
Materials & Sourcing
| Component | Country of Origin | Details |
|---|---|---|
| Selvedge Denim | Japan (Okayama) | 14–15oz, rope-dyed natural indigo |
| Thread | Japan | Cotton for vintage authenticity |
| Manufacturing | Japan | Sewn in Kurashiki by Apparel Namba. |
Brand Hallmarks
- Deerskin Patches: Develop patina with wear.
- V-Stitch Top Button: Reinforced construction.
- Chainstitch Hems: Done on Union Special machines.
Price Point Ranges
| Product Category | Price Range (USD) | Example Models |
|---|---|---|
| Selvedge Jeans | $210–$270 | 811, 872 |
Recommended Brands with Similar Qualities (Japanese Only)
- The Flat Head (vertical fading expertise)
- Samurai Jeans (slubby textures)
- Fullcount (Zimbabwe cotton comfort)
Who Eternal Is Good For
- Fade enthusiasts seeking organic, high-contrast evolution.
- Purists valuing cotton thread construction’s vintage feel.
- Buyers wanting subtle branding with artisanal details.
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