Known for super-slubby, heavy denim and deep indigo. Redditors praise the unique texture and “amazing” fades.
Founded 1997, Okayama. Founder: Matsumoto Co. Core: Jeans, jackets. Standouts: Slubby, heavy denim, rope-dyeing, deep indigo. Stockists: Eternal online, Blue in Green, Okayama Denim.