#Denim #Jeans

Care Label

Care Label, founded in 2007, is known for meticulous attention to details and eco-conscious selvedge denim. The Felici family acquired 100% ownership in 2017.

Care Label Overview

Brand Overview

Care Label is an Italian premium denim brand founded by Leopoldo Durante and Lapo Elkann. Known for its luxury selvedge denim, Care Label combines innovation with sustainability, offering jeans that evolve with the wearer through unique "carelabelist" branding.


What Makes Care Label Unique

  • Luxury Selvedge Denim: Uses premium fabrics for durability and comfort.
  • Sustainable Practices: Focuses on eco-friendly production and materials.
  • Signature Branding: Logo patch peels after washes, personalizing each pair.

Core Offerings, Fits, and Styles

Signature Aesthetic:
Clean, modern designs with subtle distressing and tailored fits.

Fit / Style Description Price Range (EUR)
Slim Fit Modern taper, mid-rise 144–256
Regular Straight Classic straight leg, rigid denim 150–250

Materials & Sourcing

Component Country of Origin Details
Selvedge Denim Italy 12–14oz, organic cotton blends
Manufacturing Italy Made in-house with eco-friendly processes

Price Point Ranges

Product Category Price Range (EUR) Example Models
Jeans 144–256 Slim Fit, Regular Straight

Recommended Brands with Similar Qualities (French/European)

  • Sartoria Tramarossa (Italian selvedge)
  • Ateliers de Nîmes (heritage craftsmanship)
  • Jacob Cohan (luxury minimalism)

Who Care Label Is Good For

  • Denim enthusiasts seeking premium, evolving designs.
  • Buyers valuing sustainability and Italian craftsmanship.