Blue Blue Japan Overview
Brand Overview
Blue Blue Japan, founded in 1996 in Tokyo, is a cult-favorite brand specializing in indigo-dyed apparel. Part of the OKURA group, it focuses on natural dyes and artisanal techniques, creating garments that age uniquely with wear.
What Makes Blue Blue Japan Unique
- Indigo Mastery: Uses natural indigo and traditional kakishibu (persimmon dye).
- Artisanal Techniques: Hand-dyeing and boro stitching for textured finishes.
- Minimalist Aesthetic: Subtle branding with a focus on fabric character.
Core Offerings, Fits, and Styles
Signature Aesthetic:
Layered indigo hues, relaxed fits, and asymmetrical details.
| Fit / Style | Description | Price Range (USD) |
|---|---|---|
| Relaxed Taper | Loose top block, tapered leg | $300–$400 |
| Kimono Sleeve Shirt | Indigo-dyed, traditional-inspired | $250–$350 |
Materials & Sourcing
| Component | Country of Origin | Details |
|---|---|---|
| Indigo Dye | Japan | Natural fermentation process |
| Cotton | Japan | Organic, hand-loomed |
| Manufacturing | Japan | Dyed and sewn in Tokyo workshops |
Brand Hallmarks
- Kakishibu Accents: Persimmon-dyed panels for contrast.
- Boro Stitching: Repurposed fabric patches on select styles.
Price Point Ranges
| Product Category | Price Range (USD) | Example Models |
|---|---|---|
| Indigo Jeans | $300–$400 | Relaxed Taper, Slim Fit |
| Kimono Shirts | $250–$350 | Asymmetrical Dye |
Recommended Brands with Similar Qualities (Japanese Only)
- Kapital (artisanal dyeing)
- Visvim (cultural fusion)
- Orslow (minimalist indigo)
Who Blue Blue Japan Is Good For
- Fans of deep indigo hues and organic fading.
- Buyers valuing handcrafted, heirloom-quality pieces.
- Supporters of traditional Japanese dyeing techniques.
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